Godiva was founded in Brussels, Belgium in 1926 by Joseph Draps. A master marketer as well as chocolate maker, Draps’ use of the Godiva story quickly helped establish the company’s reputation. Introduced to the United States in 1966 (the Campbell Soup Company secured North American distribution rights in that year) Campbell’s purchased Godiva outright in 1972. Today Godiva/Campbell has over 200 boutiques and 1000 retail outlets in the United States alone.